Two hands holding a paper bag with a repetitive 'mami' pattern and the word 'mami' in white on the front.
A top view of a bowl of Chinese dumplings in broth, garnished with chopped green onions and sesame seeds, on a white surface.
A bowl of ramen with sliced beef, chopped green onions, a halved soft-boiled egg, red chili threads, and broth, placed on green and beige tiled floor, with chopsticks resting on the bowl.

Umami

Umami - A Japanese restaurant that specialises in serving authentic Japanese street food. The restaurant is dedicated to providing a flavourful experience, capturing the savoury and rich taste that is characteristic of Japanese cuisine.

Branding ✹ Packaging

Interior of a Japanese restaurant with three hanging metallic pendant lights, white tiled wall with etched text, small potted cacti, glasses on a black table, and shadows cast by sunlight.
Three stacked green paper cups with white text and a white logo on a beige background.
A chalkboard sign outside a restaurant displays special dish options including Yakūdon, Yaki Mochi, Oyadodon, Soy-Glazed Eggplant, Sashimi, and Ramen, with a decorative background and surrounding plants.
Two branded paper gift bags, one larger and one smaller, featuring the brand name 'umami' and a stylized starburst logo. The larger bag is red with a repeating 'umami' pattern, while the smaller bag is a gradient of brown tones.
  • A hand holding a beige-colored Japanese street food menu with text listing various dishes and a QR code at the bottom.
  • Large mural on building advertising authentic Japanese street food, featuring pictures of dumplings, ramen, and skewered meat, with text including 'authentic japanese street food' and 'umami.com'.
  • Hand holding a card with the word 'umami' in red text, with a gradient background of red, orange, yellow, and green.
  • Two people exchanging a paper shopping bag with the logo 'umami' printed on it.