Multiple black skincare product boxes with the brand name 'LUM' and the word 'SKINCARE' printed on them; one box in the center has a blue glow.
Black bottle of LUM Tangerine Bloom cleanser with labels highlighting deep clean, hydrate, purifying, softening, and non-stripping, placed on a soft white fabric surface against a plain light gray background.

Lüm

LÜM is redefining skincare with minimal, high-performing formulas that work seamlessly with your routine. We believe skincare should be simple yet effective—no complicated steps, just pure, radiant results.

Branding ✹ Packaging

Multiple black boxes with blue design and the logo 'LUM Skincare' arranged on a white surface, casting shadows.
A tube of LUM lavender moisturizer on white fabric with a grey background.
A person with light skin applying skincare product on their hand from a white bottle labeled 'LUM TANGERINE BLOOM Oil Cleanser' with an illustration of a mountain landscape, indoors with a blurred background.
Three black skincare product boxes with colorful wave designs and white text, labeled LUM, arranged on a white surface.
  • Three bottles of skincare products with black labels and spray or pump caps, set against a plain neutral background.
  • A large black outdoor billboard advertising skincare products with images of product packaging and text promoting simplicity and effectiveness, placed on a brick building backdrop with some flags visible on the side.
  • Three skincare product boxes with minimalist mountain landscapes on the packaging, labeled 'Lüm.' The middle box is red and black, while the other two are purple and black.
  • Close-up of human skin with the text 'Glow, Effortlessly LUM Skincare' overlayed.
  • Multiple black boxes of Lum skincare products with pink and red wavy design, arranged on a light surface. The boxes feature branding and product information.
  • Various skincare product boxes from LUM with black, gray, and beige packaging arranged on a surface.
  • A dark amber glass dropper bottle labeled 'LÜM Golden Dahlia Serum' on a light-colored surface with large green leaves partially framing the image.
  • Hands emerging from a milky bath with a logo overlay that reads 'LUM U SKINCARE'